THE IMPACT OF VIRTUAL REALITY ON POLITICAL MARKETING

With the promise of virtuality looming in the political milieu, both the political and marketing worlds are at crossroads. This book is pioneering in showcasing and evaluating the nexus between virtual reality and political marketing. Virtual reality experiences have been successfully executed in a number of political marketing domains. Through its experiential and immersion capacities, virtual reality builds amplified relationships and brings visions to life. The book employs a mixed-method approach and is constructed with the following chapters: literature review, psychological implications, events, political communication, public speaking, branding and financial implications. The impact of previous technological developments on political marketing has also been examined, namely of mass medium, the early internet, social media, big data and augmented reality. The hereby work which provides a multi-perspective account is ideal for the candidate, consultant, student or theorist interested in innovative concepts. Furthermore, this book is essential for gaining first-mover advantage and harnessing the power of virtual reality for political purposes.