Karina Ochis - Prof. Dr. Karina Ochis

18 Summer Initiatives For A Thriving Coaching Practice In The Fall

The summer season brings a slower pace for many coaches, as they and their clients take extended vacations. Still, proactive coaching professionals understand the importance of using any extra time to develop and implement forward-looking strategies. Read the article on Forbes.com and learn strategies to pursue this summer season to ensure the coaching practices thrive in the …

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Personal Branding – The Discrepancies Between Theory and Praxis

Branding / By Karina Ochis

Individuals all over the world assuming an array of leadership roles from corporate managers to entrepreneurs are assaulted with recommendations for building powerful personal brands. Whilst the importance of owning a coherent personal brand is undisputed, most leaders find themselves unable to properly navigate the fickle context of personal branding and fail to ever leverage their personal …

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Political Branding

Branding / By Karina Ochis

Political branding has gradually gained attention in political science, highlighting the growing consensus that parties and politicians can be conceptualized as brands. Margaret Scammell, senior lecturer in the School of Politics and Communication Studies at the University of Liverpool underlined that “the beauty of a brand as a concept is that it is broad and …

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