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Prof. Dr. Karina Ochis accepted into Forbes Coaches Council

Forbes CoachesCouncil Is an Invitation-Only Community for Leading Business Coaches Prof. Dr. Karina Ochis was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors. “We are …

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Managing the Multigenerational Workforce – Article Published by AACSB

Conflicts arise when older and younger employees work together. How can managers effectively lead age-diverse teams? How can business schools help? Boomers and members of Generations X, Y, and Z bring different attitudes to the office. Managers struggle to turn these dissimilar workers into cohesive teams. Employees of all ages can be disengaged, at least …

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Organizational Culture

Organizational culture encompasses the values and behaviors that contribute to the unique social and psychological environment of an organization. Organizational culture includes an organization’s expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on shared attitudes, …

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Personal Branding – The Discrepancies Between Theory and Praxis

Individuals all over the world assuming an array of leadership roles from corporate managers to entrepreneurs are assaulted with recommendations for building powerful personal brands. Whilst the importance of owning a coherent personal brand is undisputed, most leaders find themselves unable to properly navigate the fickle context of personal branding and fail to ever leverage their personal …

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Political Branding

Political branding has gradually gained attention in political science, highlighting the growing consensus that parties and politicians can be conceptualized as brands. Margaret Scammell, senior lecturer in the School of Politics and Communication Studies at the University of Liverpool underlined that “the beauty of a brand as a concept is that it is broad and …

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